ABOUT THIS EVENT
Business & Technology
About This Workshop
Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.
- Learn how to develop and implement a social media strategy.
- Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
- Define and track the KPIs most relevant to your business.
- Describe the difference between major social media platforms.
- Identify which platforms to use for your business.
- Explain the difference between publishing, listening, and reporting tools.
- Create a weekly content calendar for your business.
Prereqs & Preparation
None! Please bring a laptop to class, along with a notepad and pen.
About the Instructor
Adam BiancoChief Marketing Officer,
Adam Bianco is the Chief Marketing Officer for Tide Spin, the new app-based laundry and dry cleaning delivery service from Tide and P&G. During his previous professional stops - hospitality industry innovators, the G.R.E.A.T. Grille Group and Levy Restaurants, he collaborated with some of the world’s top brands, Harley Davidson, Disney, American Girl, Chicago Cubs, NFL teams, and Hall of Fame athletes. Last year he ran his own successful digital marketing consulting company before joining Tide Spin.
Adam is also an avid sports and food fan which inspired him to start his side hustles. Sports Foodie (thesportsfoodie.com) highlights the best stadium, sports restaurants, and industry news. It launched just over a year ago garnering thousands of monthly visitors and has over 21,000 followers on Instagram. He also owns and operates the world’s largest Ohio State football Twitter account (@OhioStFootball) with over 260,000 followers.
All ages welcomeCancellation Policy
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MORE ABOUT YOUR HOST
General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.