Intro to SEO

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Event Category

Business & Technology

Event Overview

About This Workshop

Search engine optimisation (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO, including what it is and find out how you can make the most of it, this class will give you a great start. You’ll learn what search engines are trying to achieve and why, how they’ve developed over time, what’s in store in their future, what elements have traditionally been important for doing well in search results, and what recent changes have been made that will affect the way SEO works.


  • Understand how your customers are searching.

  • Be able to optimise your website’s on-page factors.

  • Learn how to start creating a content strategy that will assist with SEO.

  • Find out how crucial and connected social channels are to SEO.

  • Be able to build a well-optimised, socially shareable piece of content.

Prereqs & Preparation

Preparation: + Please bring a laptop + and write down a couple of sentences that describe you, your current knowledge of SEO, and your future goals with it (it doesn’t matter if you don’t know anything about SEO at this stage).

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About the Instructor

Justin McIntyre Photo

Justin McIntyreDirector of SEO & Content,
Perfect Search Media

Justin first found his interest in digital marketing while managing logistics and occasionally tinkering with the website for Semester at Sea, a study abroad company that takes students around the world on a ship converted into a floating campus. Eventually, this took him to a role as an analyst at an agency located in Charlottesville, VA, managing SEO efforts for fortune 500 companies within the fashion and travel realm.

Justin now serves as the Director of SEO & Content at a Chicago-based digital marketing agency called Perfect Search Media. When not leading the SEO team at Perfect Search, Justin enjoys trying new wine, reading science fiction & fantasy books, and watching training videos for the puppy he doesn't have.

Minimum age

All ages welcome

Cancellation Policy

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