ABOUT THIS EVENT
Business & Technology
About This Class
This is class is for current or aspiring content managers, strategists, bloggers and entrepreneurs. It will teach you how to create an emotional connection with your followers and gain buy-in from your core stakeholders.
You will walk away with actionable steps to achieve organic, high-quality growth and engagement with your audience. Contrary to popular belief, you don't have to be a black hat SEO expert or a social media master to build a strong following.
Use content as a powerful strategic tool for marketing, customer acquisition, relationship building, and new business development.
- Build a strategic content marketing plan
- Identify the right target audience
- Use content as a powerful strategic tool for marketing, customer acquisition, relationship building, and new business development by learning techniques for creating better quality content
- Create cohesive content calendar
Prereqs & Preparation
For people who are already creating content in some form but want to include its quality and/or its reach and engagement metrics. Something to take notes on, paper or digital.
About the Instructor
Alida Miranda-WolffDirector of Platform,
Hyde Park Angels
Alida Miranda-Wolff heads up communications and strategy at Hyde Park Angels, crafting and disseminating the organization’s brand across all channels. In addition to developing HPA’s integrated communications plan and executing its core elements, Alida manages membership, partnerships, portfolio company support, and community engagement.
All ages welcomeCancellation Policy
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MORE ABOUT YOUR HOST
General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.