Leverage the Power of Story in Video Marketing and Vlogging

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Event Category

Business & Technology

Event Overview

If you’re an entrepreneur with a product to sell, a service to share, or an idea to rally people around, you probably know that the easiest and most effective way to reach your ideal audience is through the internet! No internet marketing strategy is complete, however, without video. From conversion-oriented advertising to regular vlogging (that’s leet-speak for video-blogging), the time is ripe for you to join the over one-billion users making and watching YouTube videos every single day.

Just before launching Facebook Live, Mark Zuckerberg (chief executive of Facebook) said: “We see a world where video is first, with video at the heart of all of our apps and services. … Just as people used words and text to express themselves in the past, in the future more of that is going to be in video.” Today, more than 300 million Facebookers ‘go live’ every hour, connecting with friends and followers in real-time to tell their story and leave their mark.

So what do you say: are you ready to make video work for you?

Join us on Saturday, April 15 to leverage the power of video to grow your business and learn how to best share your videos with your ideal audience.

In this 4.5-hour workshop, hosted by Golden Arm Media and co-taught by Cider Spoon Stories, participants will:

  • critique popular internet videos

  • analyze how emotion drives unconscious messaging

  • study storytelling in short-form video

  • draft a concise and compelling script to represent their brand

  • learn to shoot a video on their smartphone (*smartphone required)

  • stage a video to appear professionally-produced, even if made at home!

  • implement basic video editing and finishing techniques

  • discuss DIY video distribution

  • leave with the equipment and tools to continue creating content long after class is over

$249 fee includes workshop instruction, a light lunch, and a tripod and camera microphone for your smartphone (that you can keep!). Class is strictly limited to ten participants, so register early!

A message from Golden Arm Media:

Our mission is to empower Austin small businesses with the video content, tools and resources they need to help amplify their message, grow their brand and increase their return on investment. Our work is focused on more than our product – it’s about the feelings of trust, care and commitment that our clients experience working alongside us.

Through our videos, we create stronger connections between businesses and customers in an ever-growing, prosperous Austin community that buys & sells products and services in a trustworthy, transparent and purpose-driven manner.

We envision a world where there is quality video on EVERY small business website!

What to Bring


Minimum age

All ages welcome

What's Provided

Tripod, camera mic, handouts

Cancellation Policy

There are currently no upcoming dates scheduled for this Dabble. Log in to an account message the host or add to your bucket list to be automatically notified when new dates are posted.


Jess Hagemann is an award-winning author and accomplished biographer. She owns and operates a ghostwriting business in Austin called Cider Spoon Stories, through which she helps seniors, veterans, small business owners, and others write the books they've always wanted to.

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