Getting the Word Out 101: DIY Press Releases for Musicians

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Event Category

Arts & DIY

Event Overview

Musicians and performing artists: Learn how to write and format a professional press release, and what to do with it once you have it.

Marketing the arts has unique challenges, and most artists don't have the resources to hire marketing and public relations professionals. This workshop is specifically geared for YOU; musicians and other independent performing artists (dancers, performance artists, etc.) - so you can learn to DO IT YOURSELF.

Step one in Getting the Word Out, after you get the gig, is the Press Release. The process of writing your Press Release helps you to organize all the details of the event, clarify the content of the performance, identify your target audience and more. The language you create for this can then be used over and over again for posters, online event invitations, etc.

In this class you will learn how to write, format and edit your press release, and how and when to send it, and to whom. You'll be able to take what you've learned and duplicate it for every event to come - so you may consistently "Get the Word Out" to increase awareness about you & your creative work - and get more butts in seats (screaming fans, ticket buyers, etc.)

What to Bring

A laptop or notebook for writing in.


You should have a specific special event, performance, concert, exhibition, etc. in mind. While you can write about a theoretical event, you'll get more out of this class if you are writing about something already scheduled.

What's Provided

Handouts, lists, and other materials.

Cancellation Policy

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Linda Solotaire ran her own Arts Consulting firm, SOLOROHM Associates, for over 10 years. She specialized in helping small not-for-profits and individual artist integrate their PR, Marketing and in many cases Development plans. She worked with artists in several fields, contemporary dance, new music, contemporary classical music & jazz, photography and fine art, theatre and performance art. She closed her firm when she returned to performing full time. Since then, she has taken on only a few small, short term marketing and PR projects for artists whose work personally resonates for her. She has worked to promote jazz vocalist Elaine Dame, saxophonists John Goldman & Chris Greene. She also works as a mentor for Red Clay Dance Company through Pentacle's Help Desk CHICAGO program and serves on the Board of Directors for contemporry dance comapny The Moving Architects.

Linda decided to begin holding workshops when she recognized the serious growing need among her colleagues. Paying gigs decreasing, venues expecting artists to do most if not all of the work to promote themselves, etc. Artists, no matter what their medium, have little to no training in PR and marketing (why would they) - and little to no money to spend on having someone do it for them. Linda wants to change all that - her workshop is the first step.