Workshop: Journey Mapping & Service Design Blue Printing 101
with
Karen Gordon
ABOUT THIS EVENT
Event Category
Business & Technology
Event Overview
Where does journey mapping fit in to the design or redesign of a product or service? The best answer is before anything is built, so you can capture what users currently do and how they interact with the company at the very beginning of the design process. This workshop will be hands on. You will work on a real case study for a non profit education group that wants to attract more candidates.
When you journey map using the "blue print" method, you find all the sweet spots for innovation. We're moving away from having just a gut feeling to one that is concrete and aligned by all users and consumers. If you do you will design a innovative solution.
Minimum age
All ages welcome
Cancellation PolicyLocation
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MORE ABOUT YOUR HOST
Karen is active in many areas of the startup ecosystem. She advises and teaches classes at the Chicago incubator 1871. She is the founder and CEO of Lean Creative Lab were they focus on enabling individuals and teams to knowingly and consistently increase their economic contributions through innovation. Karen founded WeDesignThink to bring people together to solve large scale problems. =
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